Africa: The Second Most Attractive Investment Destination in the World
A new survey by multinational professional services firm Ernst &Young shows that technology, media and telecommunication sectors are attracting the highest amounts in Foreign Direct Investment in Africa. The sectors accounted for 150 projects, retail and consumer products 131 projects and financial services with 112 projects.
Naked Brand: Marketing & Advertising Redifined
"Traditional advertising, I think, is finished," Patagonia's founder Yvon Chouinard says in the documentary film, The Naked Brand. Drawing on interviews with business leaders at Unilever, Under Armour, Zappos and Patagonia, among others, this documentary that social-media revolution and mounting environmental concerns have left corporations with little room to hide any misbehavior.
Merck Opens a Hub office In Ethiopia that will cover Sudan, Ethiopia and French-speaking African countries
Andalem was at the opening ceremony and press conference held on Thursday, May 8, 2014, to celebrate MERCK’s first office in Ethiopia. Led by Chokri Ahmadi, the Addis Ababa representative office will cover Sudan, Ethiopia and French-speaking Africa countries, according to Elcin Ergun, Senior Vice President and Global Head of Commercial at Merck Serono.
World Economic Forum on Africa: Foreign Direct Investment, Partnering for Prosperity
The 24th World Economic Forum on Africa comes at a crucial time for the continent. Taking place under the theme, Forging Inclusive Growth, Creating Jobs, it will bring together over 1,000 leaders from across politics, business and civil society including Premier Li Keqiang of China and eleven African heads of state and government, as well as President Goodluck Ebele Jonathan and senior members of the Nigerian government.