By understanding the building blocks of your technology at a fundamental level, we provide market research, technology transfer and go-to-market strategy development for entering the African market. We conduct research to provide insights into the local market, competition, products and services with a strong culture of data, connected thinking and a social focus throughout the process.
Our digital strategy offering combines two services that complement eachother. It explores new degital product extentions, products, services and business models to pioneer new territories for growth
It also transforms your online portals into a lead generating machines by harnessing the power of data and unearthing strategic insights that grow your community and your business.
Content Marketing and Lead Generation
Engaging website visitors, connecting with them through a shared value and enabling them to share your content is a powerful and cost effective way to build your business. Our lead generation campaigns identify, micro-segment potential customers and create search engine optimized and targeted marketing tools. We provide services ranging from simple web-based content creation like insights and blogs to comprehensive traffic drivers like white papers, webinars and videos.
Search Engine Optimization & Marketing
Through extensive search of keywords that resonate within your industry, we dive into the language of your business to build keywords based information architecture and nurture it with targeted content. And, because we track and analyze web traffic, incremental adjustments can be made to gain and maintain keyword leadership in your market.
Social Media Marketing
Beyond marketing your products or services and accurately monitoring impact, social media marketing allows you to create more intimate relationships with your audience by sharing your company culture. This will attract talents and create a sense of community within your target audience.
Online Marketing Tools & Presentations
Our experience in developing online tools like presentations webinars, online meetings, video production and editing will add depth to your marketing efforts.